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Content Lead

Durham, NC
-
Full time

To apply send your resume to careers@bionichealth.com

Ready to make a significant impact in the world of preventive healthcare? Join our dynamic Health AI startup in the Raleigh-Durham area as our Content Lead! We're on a mission to revolutionize the industry by harnessing the power of cutting-edge medicine and artificial intelligence. Be part of the revolution and help us create a healthier future!

Role Summary:

The Content Lead at Bionic Health will play a pivotal role in shaping and communicating our brand story. You'll be tasked with the creation and oversight of blog content, educational materials for our mobile app, and engaging email content for our newsletter and drip campaigns.

Key Responsibilities:

Content Creation and Management:

  • Research, write, edit, and publish regular blog posts that resonate with our target audience and drive engagement.
  • Develop educational materials for our mobile app to enhance user understanding and application of preventive care.
  • Craft compelling email content that engages readers, promotes our brand, and supports our marketing strategies.

Collaboration:

  • Work closely with our team of clinicians to ensure the accuracy and relevancy of all content.
  • Use large language modules like GPT-4 to facilitate the creation of high quality content.

System Setup and Oversight:

  • Establish efficient systems and processes for content creation, from ideation to publication.
  • Use analytics to track content performance and adjust strategies as necessary.

Strategic Planning:

  • Develop a content calendar and strategy that aligns with Bionic Health’s goals and mission.
  • Identify new content opportunities and trends in the preventive care space.

Skills & Qualifications:

  • Bachelor's degree in Journalism, Communications, Marketing, or related field.
  • Proven experience in content creation and management, preferably in the health or tech sectors.
  • Exceptional writing, editing, and communication skills.
  • Ability to simplify complex information into user-friendly content.
  • Familiarity with content management systems (e.g., WordPress) and email marketing platforms.
  • A collaborative mindset with the ability to work with cross-functional teams.